8 New Startups Changing the Way You Think About Cars

We all use cars in our daily life. Someone works on a car, someone uses it for personal purposes, and someone picks up a rental van for a family trip. Yes, driving a van rental gives you many advantages and thousands of travelers all over the world have long appreciated it. 

However, no matter what role the car plays in your life, it remains not only an excellent assistant but also a source of innovation. So, the multitude of new car startups is excellent proof of this. 

If you like cars and everything related to them, check out a few new startups. They will allow you to admire the modern automotive technology potential and take a different look at cars in general.

Hum by Verizon

Verizon is a major US mobile and Internet service provider. Its startup introduced the world to a device called Hum. How does it work? It connects to the OBD-II port in your car and adds features that you can find in a modern vehicle. 

In other words, this is a thing that allows you to diagnose problems, contact technical support, get directions, or find a car in a parking lot. All you need to do is connect the device to the OBD-II port, and install special software on your smartphone. The cost of services for two years is $14.99. 

Hum is a great way to upgrade your old car. What’s more, you don’t even need to be a Verizon customer.




Driveway Software, based in San Mateo, California, develops mobile telematics solutions for specific systems. These systems make it possible to track the driving style of a motorist by using a smartphone. 

This big data project aims to effectively assess the skill of drivers. It was initiated by auto insurers in order to gather objective insights into the driving style of policyholders. The Driveway app also allows you to define your own driving style and thus helps to reduce the cost of car insurance. In addition, the app provides tips on how you can improve your driving style and safety. It’s interesting to know that this project attracted a $10-million investment.


You know that modern cars offer their owners an increasing variety of features for any taste. Unfortunately, the owners of old cars still couldn’t boast of such options. Vinli acts in the same way as its counterpart Hum by Verizon. The device also connects to the OBD diagnostic port and allows you to use all modern functionality, including the 4G Internet access. The application database includes: 

  • Dash – allows you to use the features of a modern car even in an old car. 
  • Beagle – a vehicle tracking service.
  • Lock & Key – an anti-theft application that will inform you about potential unauthorized access to your car. 

The device costs $149.99. In addition, there’s a subscription fee, which depends on the Internet connection speed. 


Winner of the TechCrunch Disrupt Award, YourMechanic is dedicated to providing the services of qualified auto mechanics. The car owner no longer needs to look for a good car service with responsible personnel. The YourMechanic platform provides a database of locksmiths and auto mechanics who are ready to come to the customer’s house and perform any of 150 types of repair work on any car. 

The contractors give a guarantee for 12 months or 12 thousand miles of the run. In addition, according to the founders of the service, the client pays about 30% less than in traditional car services.


Affectiva aims to add an emotional dimension to your vehicle. The company has developed an AI system that can recognize a range of human emotions, including anger and sleepiness. AI works using a system of video cameras installed in the cabin. 

The ultimate goal is to allow cars to react in a variety of ways based on the emotions of the driver and passengers. For example, the car can automatically adjust the temperature or play soothing music. And in extreme situations, an unmanned vehicle can alert an ambulance if it detects that something has happened to the driver.


Metawave is a wireless technology startup with the goal of creating intelligent radars for self-driving systems. The company’s flagship product, Warlord radar, aims to bring camera systems the ability to detect objects, people, and animals in the real world. 

Warlord uses the company’s proprietary millimeter-wave technology, combined with its own computer vision system. Intelligent Warlord system allows vehicles to detect objects that are out of the line of sight, predict traffic conditions, and identify dangerous situations while driving.


Canadian company GBatteries is working to remove the main obstacle to electric vehicles – too long charging times. Fuel-powered vehicles are much less environmentally friendly, but they don’t take hours to refuel. 

GBatteries use a combination of software and hardware to dramatically reduce vehicle charging times to 5 minutes. How does it work? It uses hardware as well as AI that generates complex charging pulse profiles. These profiles are based on real-time monitoring and analysis of the internal state of the battery. So, GBatteries are developing a charger for standard lithium-ion batteries that will run as fast as gas stations.

Humanizing autonomy 

The problem with pedestrians is that they often act unpredictably. Based in Detroit, Humanizing Autonomy is working on artificial intelligence that won’t only detect and recognize pedestrians, but actually predict their behavior. 

The company says it has trained AI to make culturally and context-sensitive predictions. So, someday, self-driving cars will be able to recognize pedestrians at crossings and anticipate whether they may unexpectedly enter the roadway.