Amazon is opening a hair salon in London to demo new technologies

Amazon’s most recent bricks-and-mortar experiment is, unexpectedly, a hair salon. The enterprise is opening its Amazon Salon in London’s East Finish Spitalfields region, wherever it suggests it will trial “the hottest field technology.” This includes an augmented truth application that lets consumers see what unique hair kinds and colors glimpse like on them in advance of they come to a decision on a alter.

Compared with the company’s cashierless Go grocery outlets (which expanded to London last month), Amazon Salon does not seem to be to be a beachhead for an marketplace invasion. “This will be an experiential venue exactly where we showcase new products and technology, and there are no present programs to open any other Amazon Salon spots,” stated the enterprise in a site article.

As an alternative, it appears much more like a modest marketing stunt intended to sign the company’s ambitions in the manner and magnificence sectors normally. These have been sectors in which Amazon has struggled to make in-roadways towards specialist suppliers. The arrival of the Amazon Salon in London follows the company’s launch of its Amazon Qualified Elegance Retail store in the British isles, an online storefront that sells wholesale spa and salon goods to corporations.

Amazon Salon will occupy extra than 1,500 sq. feet of space across two flooring at a locale in Brushfield Street. As effectively as playing all-around with AR haircut applications (and acquiring an genuine haircut), guests will be capable to exam new “point-and-learn” technology” which enables them to “simply point at the product they are interested in on a display shelf” to convey up a lot more data and buying alternatives on a nearby show. That features QR codes to acquire precise things. It appears rather underwhelming.

Anybody wanting to get an Amazon-brand trim will have to hold out, though. The Amazon Salon will initially only be open to Amazon staff with the hoi polloi allowed entry some time “in the coming months.” When you go, be confident to request for the Jeff Bezos “slaphead particular.” We listen to it’s really productive.