Did you know that 88% of online shoppers won’t return to a website after having a bad experience with it? The user experience is so vital that it’s a key aspect of SEO. In fact, Google considers usability and UX design when ranking websites.
Getting your website wrong can have lasting impacts on your brand. Hiring UX designers ensures you’ll have a website that looks professional, is easy to use and navigate, and does wonders for your ranking.
Don’t take a risk. Here are five benefits of hiring a UX developer.
1. Better Accessibility
One of the biggest benefits of hiring UX designers is that they can improve upon your existing website.
Take a look at your current website. Is it easy for all users to interact with and navigate?
Web accessibility means that people with disabilities can use your website without issue. They should be able to understand, interact with, and navigate the site.
In addition, you want to make sure that your website looks good on all devices, as not everyone has access to the same ones.
UX developers can create accessible designs that benefit everyone.
2. Improved Rankings and SEO
User experience is subjective, but it does indirectly affect your SEO. If your website is difficult to use, then people won’t come back to it or share it. You might have trouble acquiring backlinks.
All of this will impact your search engine ranking.
The right website design can make a huge difference, and it will encourage people to come back. Plus, your website will look and feel more professional, meaning other websites can feel more confident linking to you.
Another way to improve your website and your search engine optimization? Internal linking, including contextual and navigational links.
3. Faster Pages
Certain aspects of web design, such as graphics and animations, can slow down your web pages. UX designers know how to walk the balance between loading speed and what looks good. Designs should be interactive and attractive at the same time.
Developers consider your needs and your audience when building a website, so what works for another company may not be the best solution for you.
4. UX Designers Are Industry Experts
These developers have a lot of industry exposure, and that experience means they know what works and what your customers seek from your website.
Becoming an expert in an industry takes years, and good UX requires a firm grasp of the latest trends in design and SEO. UX developers can take the guesswork out of what you need by gathering customer insights.
5. It’s an Investment in Your Future
Many businesses make the mistake of designing their own website but fail to see critical problems with it and lose out to their competitors.
Investing in a UX designer now is an investment in your future business growth. Having a beautiful, optimized website can only benefit you in the long run, meaning it’s absolutely worth the money.
A Professional Business Website Begins With UX Designers
As you can see, there are many advantages to hiring UX designers. They have insights and experience you may not have, and they know how to optimize your website for the best results.
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