Boohoo buys business in Soho for £72m and claims flexible operating will be made available

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oohoo has a acquired a office environment in the West End in a £72 million offer, and it will be dwelling to the on line fashion firm’s London-dependent brands.

The organization said the Soho web page is “intended to grow to be property for all London-primarily based item, marketing and advertising, engineering and central guidance teams, supplying adaptable functioning for somewhere around 600 of our colleagues”.

The building is at 10 Good Pulteney Road.

The firm reported its presence in the funds has developed substantially since it obtained the Karen Millen and Oasis brand names in 2019.

Given that then it has bought much more brands, which includes the electronic belongings of Debenhams this yr, and some of the Arcadia corporations these kinds of as Wallis.

The Evening Normal in February claimed that Boohoo was browsing for amongst 60,000 square feet and 80,000 square feet of place of work place, and experienced looked at the West Conclusion as an solution.

The Manchester-headquartered organization now has a a lot lesser total of house in the capital, at Euston Tower. It is understood to have in the region of 15,000 square ft there.