Campa ColaImage Credit source: Reuters
This summer Mukesh Ambani’s campaign is ready to strangle the people of the country. At the same time, the problems of Pepsi and Coke are going to increase. Mukesh Ambani’s team has made a two month plan for this. If the planning is executed properly, then the kingdom of CAMPA will be established in the country. Mukesh Ambani has tied up with EB2B company Udaan to take Campa to every corner of the country. The company will take Campa to 50,000 retailers and will increase its reach to more than one lakh retailers and grocery stores in the next two months.
Special campaign will start for Campa
Three flavors of Campa will be available on the Udaan platform. Which includes 200 ml, 500 ml and 2,000 ml. Udaan will also launch a special campaign to increase CAMPA awareness among retailers. Along with this, Udaan is also working on the expansion and buyer base of cold drinks. Udaan has recently started a rural program called Project Vistaar. The objective of this program is to promote FMCG and food products. Thru Udaan of this project is working in the market of such villages whose population is 3,000. The company’s target is to increase its reach to more than 10,000 towns and villages in the next 10-12 months.
Campa was sold for Rs 22 crore last year
According to Vinay Srivastava, Chief of the FMCG business at Udaan, this partnership will enable the Campa range to enter the market. Mukesh Ambani’s Reliance had bought Campa last year from Pure Drinks Group for an estimated Rs 22 crore. After which Campa was introduced in a new avatar. It is being said that the prices of the camp will be much lower than Pepsi and Coke. At the same time, the strategy to take Capa forward will be the same as was adopted for Reliance Jio. So that after ending the market share of small players from the market, there will be a war between the main players.