Content Hub 2023: The craze for TV serials is not decreasing despite OTT, shows like Anupama are examples


Content Hub 2023: OTT  के बावजूद कम नहीं हो रही TV सीरियल्स की दीवानगी, अनुपमा जैसे शोज हैं मिसाल

Indian Telly Awards 2023: In the last few years, there has been a lot of craze among people regarding OTT content, but the craze for TV has not reduced. Even today millions of people like to watch TV content, in which TV serials are the biggest hits.


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In the Corona era, the reach of OTT content has increased rapidly. Some people even say that OTT will end TV soon. But you will be surprised to know that millions of people still watch TV in India. Anupama serial has been on top of the TRP list for more than a year now.

Gaurav Banerjee, Head of Content, Hotstar Disney Plus and Star Plus, who arrived to attend the Indian Telly Awards 2023, says that a nation can be formed from the number of people who watch Anupama serial today. That’s why there cannot be competition between TV and OTT, because the reach of TV is different and OTT is reaching there now. However, original content is being prepared to make OTT accessible to more and more people.

Let us tell you that the list of TV’s hit serials includes serials like Anupama, Taarak Mehta Ka Ooltah Chashmah, Yeh Rishta Kya Kehlata Hai and Gum Hai Kisi Ke Pyar Mein. In which serials like Yeh Rishta Kya Kehlata Hai have remained the choice of people continuously for the last 14 years. Anupama remains at number 1 or number 2 position in the TRP list.

You will be surprised to know that Anupama, the favorite serial of millions, is a remake of the Bengali show Shrimoi. Indrani Haldar played the lead role in this serial. At the same time, the Marathi version of this serial has also come, whose name is Aai Kuthe Kya Karte Hai. This serial was also liked by the people. After this serial became a hit in both languages, it was remade in Hindi and Anupama became the most popular serial of TV.

On the other hand, serials like Tarak Mehta have had a good fan following for a long time. Even today, there is a large number of domestic women or people who reach home from office, who like to watch TV. Even though the craze for OTT has increased in the young generation, there is a long list of TV watchers.

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