EA takes a huge stage into cell with acquisition of Kim Kardashian: Hollywood developer Glu

EA is making a large transfer into the world of mobile gaming with the acquisition of Glu Mobile, a developer best acknowledged for its operate on celeb-focused titles, centered on stars like Katy Perry and Kim Kardashian. Its portfolio also features common titles like Structure Property, Covet Manner, and MLB Tap Sporting activities Baseball. EA suggests that as soon as the offer is shut, it will have acquired Glu for “$2.1 billion in enterprise benefit.”

“Mobile proceeds to mature as the largest gaming platform in the globe, and with the addition of Glu’s games and expertise, we’re doubling the dimensions of our mobile small business,” EA CEO Andrew Wilson claimed in a assertion. EA states that it currently has a cell viewers of extra than 100 million every month lively gamers.

The move is analogous to Activision Blizzard’s acquisition of Candy Crush maker King in 2015, serving as an pricey way to break into the beneficial cellular area. Throughout its current Q4 earnings assertion, Activision reported that King raked in $577 million in web revenues, not significantly from Blizzard’s $579 million. King is also now tapping into existing Activision franchises with the future release of Crash Bandicoot: On the Run.

There’s no phrase on what new projects Glu may be doing the job on less than the EA umbrella, however the publisher stated that Glu’s expertise with relaxed video games coupled with EA’s “industry-primary IP in sporting activities and beyond” are a large cause behind the acquisition.