At the very least five of Tesla’s opponents acquired advertisement time for the duration of Saturday Evening Live hosted by Elon Musk, using the billionaire’s visual appeal to market their individual. non-Tesla EVs.
Commercials for the Audi E-tron, Ford Mustang Mach-E, Volkswagen ID 4, and Lucid Air all aired inside of the initial 30 minutes of SNL. Lucid Motors, a company launched by Peter Rawlinson, the previous head engineer of the Tesla Product S who frequently clashes with Musk, teased its commercial before in the week. It was its debut commercial for the Lucid Air, a claimed 500-mile EV owing afterwards this 12 months.
In his opening monologue, Musk pointed out he’s the guy who designed electrical motor vehicles common. The commercials have been meant to remind the audience that Tesla is not the only identify in the sport any more.
It wasn’t just EV providers either. According to Adweek, Sierra House, a rival of Musk’s SpaceX, bought several spots that will operate on YouTube clips of Musk’s look on SNL. The firm is also targeting non-SNL Musk clips on the platform.
We’ll update this put up if more connected commercials air.