Elon Musk crowns himself ‘Technoking’ of Tesla

Elon Musk has a new title at Tesla: “Technoking.”

The electrical automaker declared the head-scratching sobriquet in a submitting with the US Securities and Trade Commission on Monday, along with main economic officer Zach Kirkhorn’s new placement as “Master of Coin.”

“Elon and Zach will also keep their respective positions as Chief Executive Officer and Chief Fiscal Officer,” the submitting concludes — just in situation you have been concerned that Tesla was formally becoming one particular of the 7 Kingdoms of Westeros.

Musk, who lately lost his position as richest individual on the earth just after Tesla’s inventory cost dropped in February, could be wanting for a self-assurance strengthen as his company’s at the time significant-traveling valuation falters slightly. The company experienced one particular of the most outstanding stock rallies of 2020, surging over 600 % as the industry responded favorably to Musk’s eyesight of zero-emission vehicles dominating the globe.

But all those quantities began to dip in 2021, with Tesla’s shares down approximately 14 % in the to start with two months. A fire at the company’s Fremont manufacturing unit very last 7 days also sent share charges down. And reviews surfaced of around 450 instances of COVID-19 among Tesla employees by way of December 2020.

Musk has a popularity as a corporate prankster who chafes at the common graphic of a main government and often pushes the boundaries of propriety. He has utilized Twitter to taunt reporters and govt regulators, and openly beta tests new driver support program on his customers that he misrepresents as thoroughly autonomous technological know-how.

“Technoking” isn’t the only portmanteau to emerge from Tesla. The company’s boxy, polarizing Cybertruck is also predicted to go into creation afterwards this calendar year — nevertheless his majesty, Elon the 1st, has mentioned Tesla will be “lucky” if it isn’t delayed.