Ford sellers reportedly opt to establish 100 standalone Bronco suppliers

About 100 Ford sellers are scheduling to open up standalone showrooms for the Bronco, according to a Sunday Automotive Information report.

Automakers from time to time check with sellers to carve out supplemental place for new brand names or sub-models, as was the situation with Hyundai and Genesis. Having said that, in this scenario the plan for standalone “Bronco Merchants” alongside present Ford and Lincoln showrooms originated with sellers, according to the report.

Ford has signed on to the plan. Bronco-only showrooms are optional, Ford United States income manager Andrew Frick instructed Automotive News, despite the fact that sellers that opt in will get “a bit amplified allocations” of the SUVs.

2021 Ford Bronco

2021 Ford Bronco

Ford has no company template for the Bronco stores, just 3 basic configurations, which is unconventional for a showroom transform. Dealers can decide for a absolutely different showroom, an expansion of an present room, or a lesser screen in just a showroom.

Renderings proven at an October 2020 Ford national seller meeting confirmed an outdoorsy concept suitable for the Bronco. The showrooms will also have Bronco branding, relatively than the ubiquitous Blue Oval, in accordance to the report. That aligns properly with Ford’s plan to marketplace Bronco as a sub-model, which is also why the automaker has both equally the normal Bronco and the Bronco Sport in its lineup.

Whilst sellers are eager to start off promoting the Bronco, they may have to wait. The SUV’s start has presently been delayed to due to coronavirus-relevant supplier issues. The 2021 Ford Bronco will now start this summer months, and the guide-transmission Sasquatch offer has been pushed back again from the 2021 design 12 months to the 2022 design yr.