Harley-Davidson to make LiveWire a standalone brand name

The Harley-Davidson LiveWire electric motorbike will spawn a standalone all-electric powered brand name, the corporation declared Monday in a push release. The first LiveWire-branded motorbike will be unveiled July 8, ahead of the Worldwide Motorbike Show, the enterprise said.

That marks a departure from the initial Harley-Davidson LiveWire, which was introduced in 2019 as a one product within the Harley manufacturer. It really is very similar to the progression of Hyundai’s Genesis and Ioniq nameplates, which began out as personal versions in the Hyundai brand name, before growing to standalone makes.

LiveWire will be “headquartered nearly,” with employees situated in Silicon Valley and Milwaukee, in accordance to Harley. The new manufacturer will get its personal engineering team devoted to electric powertrains, but will also lean on Harley’s existing methods for engineering and production (the current Harley-Davidson LiveWire is designed at the identical York, Pennsylvania, manufacturing unit as other bikes).

Harley-Davidson LiveWire charging at Electrify America charging station

Harley-Davidson LiveWire charging at Electrify America charging station

Harley is also planning devoted LiveWire showrooms, beginning in California. On the other hand, the company also claimed LiveWire “will operate with participating sellers from the Harley-Davidson community as an impartial brand name” and will “blend digital and bodily retail formats,” indicating on the internet profits could be a probability.

Unveiled at the 2019 Shopper Electronics Show, the original Harley-Davidson LiveWire sporting activities a 110-mile array and -60 mph acceleration of 3.5 seconds. It strike the market place in late 2019 with a $29,799 base price tag (right before destination), which commonly purchases a higher-tier gasoline bike.

Various focused businesses have released electrical bikes, but Harley is the only legacy maker to wade in so far in the U.S. Polaris purchased electric-motorbike business Brammo in 2015, and has a partnership with Zero Motorcycles, but so considerably it really is only talked about electrical ATVs. Honda, Kawasaki, Suzuki, and Yamaha are working to establish a standardized swappable battery system for the Japanese current market.