When starting your brand, the other thing that matters along with product quality is its packaging. As it’s the first thing a person looks upon when a package arrives. Several packages are available, like paper wraps, cardboard boxes, silicone food storage bags, and wooden or recyclable boxes. But it’s essential to know which one suits your product?
So here we are with some fantastic tips that will aid in the proper selection of packaging for your product while not disappointing your customers.
1. Set a Budget
Before designing or selecting any packaging material, it is vital to plan how much you want to spend on it. It is because this packaging also becomes a part of your product cost. And you don’t want your packaging to cost more than your product, which can easily throw off your customers.
The benefit of planning a budget is that:
- It limits your options and prevents freeway selection.
- Also, it occupies a constant cost on your products through selling.
So, within a certain amount, you will have decent options to choose from depending on your style.
2. Package Style and Size
See which package will suit best for your product and in which it will look best and reflect quality. There is a vast range of packaging optimizations these days. So you can easily design your product. Whether wrapping or boxing, the style should complement the object inside.
Talking about packaging size, it should not only complement your single product size, but different ranges as well. So if you are selling one object in five different sizes, you should not have five different packaging styles and sizes. Two should be enough to add one significant or multiple products to it.
3. Secure and Suitable
Fragile objects require cushioning and wrapping. Foods and fruits that have to stay fresh need packaging or boxes that preserve their integrity. And, liquid material needs waterproof containers. These are the primary things that play a significant role in material selection.
There are different packaging materials for fragile objects. Each material available in the market serves not only aesthetics, but also aids in maintaining product quality. In short, material selection is based on how well it suits your selling object.
4. Eye Capturing Aesthetics
As discussed above, the packaging is one of the most vital parts of customer attraction. Nowadays, with the latest software and technology, it is easy to develop optimized packages that reflect your brand.
In simple words, your packaging should be colorful and beautiful. You can play with the themes, colors, fonts and can have small appreciation cards for your customers as well.
When your packaging screams quality while representing your brand theme, the customer will surely know that there is no compromise on the product quality as well. So make sure you ace this tip,
5. Minimal Shortage
In our experience, we have seen that most highly customized or unique packages made up of special material have more chances to undergo shortage. This is one of the least problems you want to get involved in all your store management.
So before selecting the package, make sure that it is readily available, and when out of stock, you can get it again in time.
When one has multiple orders to dispatch, the one thing that can slow the packaging process is its complex wrapping and packaging. It is time-consuming and can be heavy on the pocket as well.
Make your workplace efficient by opting for plain packaging for your products. It will save your workers time, energy and well improve the quality of product packaging and dispatching.
7. Travel Friendly
Many of us have ordered something that has come broken to our door. If you are also one of them, you know how much it can create a wrong impression on a store and decrease its ratings. And if you own a store, you don’t want your customers to share this experience.
So when dealing with fragile products and their packaging, you want to secure them from the hardships they will face while in transit.
So consider using high-quality fiberglass and premium plastic or corrugated cardboard boxes that can bear extreme stresses that come in route to delivery to customers without being damaged.
8. The research will always help.
It is obvious to analyze what your customers think before presenting something. There is a wide variety of people who have different thoughts and opinions regarding product packaging and its ergonomics.
Therefore, we will recommend doing a little research by taking your targeted audience’s opinion. The better your package stands to their ideal requirements, the better response you’ll get from them.
Every aspect of your brand is vital, especially the packaging. So to attract more customers and improve your brand quality, we gave you eight tips on selecting the best packaging for your product. An ideal package should oscillate with people’s opinions, be secure and durable, along with an attractive style.