Journey’s Never End Believin’ will become second-at any time vintage tune to access 1 billion Spotify streams

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ondon-outlined tracks investment decision fund, Hipgnosis, has unveiled Journey’s ‘Don’t End Believin’ has attained 1 billion streams on Spotify – a milestone only earlier reached by Queen’s Bohemian Rhapsody.

The FTSE-250 agency, which has elevated extra than £1 billion from traders because floating in 2018, co-owns the strike.

It arrives following Fleetwood Mac and David Bowie registered amongst streaming’s top artists past calendar year, as companies signed up file quantities of over-50s listeners.

Never Stop Believin, which is the most streamed report on Spotify from the 1980s, also saw its listener quantities boosted following the tune was parodied by YouTube stars LadBaby and their Really don’t Cease Me Eatin became Britain’s 2020 Xmas Amount 1.

Hipgnosis has been on a blockbuster getting spree this yr, snapping up rights from artists spanning the a long time – from Michael Bublé albums to new music by Neil Younger, and Shakira’s overall 145-track back catalogue.

The fund was introduced by market heavyweight and former supervisor to Beyoncé and Elton John, Merck Mercuriadis.

He mentioned that even The Beatles tunes have not hit 1 billion Spotify streams, and mentioned: “As streaming hits all-time highs, this demonstrates the enduring electrical power of classic established music and the general public demand from customers for them.”