Nerf is using the services of a chief TikTok officer, and my inner teen is drooling

As a ‘90s kid, I applied to desire of profitable the Nickelodeon Tremendous Toy Run — 5 minutes to fill a Toys R Us searching cart with everything I preferred. I had my route all prepared out: stacks of video clip online games, a handful of alternative Lego sets, and then a fill-up at the Nerf aisle.

The globe is incredibly different suitable now, of course, but Nerf might have just introduced a modern-day, grown-up model of the desire: it is employing a chief TikTok officer to dream up the company’s internet marketing for a few months, giving one particular lucky influencer $30,000 and “a enormous total of Nerf products” in trade for serving to Hasbro determine out how to entice Gen Z.

Oh yeah, this is absolutely a promoting stunt. But it is also a serious job on the company’s genuine career web page, and you are going to have to post a real task software and job interview for the position if Hasbro likes what you’ve obtained. You will be anticipated to make 10–12 TikTok movies for each month, fulfill weekly with Nerf’s marketing workforce, and — regrettably — be 18 or more mature to get employed.

It’s also absolutely distant, so you will be interfacing via Microsoft Teams, Zoom, or what have you alternatively of having a tour of the Nerf labs or archives. Not as enjoyable as could be!

But nonetheless, quite fun. Here’s hoping this goes to a new face, not an established influencer! If you are picked out, we’d really like to listen to what it was like afterward. My DMs are open.

You will be skipped.
Photo by Sean Hollister / The Verge