Nestlé buys US vitamin-maker The Bountiful Company’s main brands for $5.75 billion as wellness race heats up


estlé exposed on Friday that it has purchased some of US vitamin-maker The Bountiful Company’s main brand names for $5.75 billion (£4.13 billion).

Need for vitamins has surged given that the pandemic hit, with wellbeing remaining at the front of consumers’ minds.

The offer, reached pursuing talks this week, addresses Bountiful’s Nature’s Bounty, Solgar, Osteo Bi-Flex and Puritan’s Pride brand names.

The Swiss multinational acquired the products from the firm’s operator, the private fairness company KKR, which acquired Bountiful for $3.3 billion (£2.3 billion) 3 many years ago.

It arrives soon after Nestlé recorded its maximum quarterly gross sales progress in a decade previous week.

Currently the group cited the “remarkably beautiful and rising world-wide nourishment and complement category”, and claimed it aims to combine the models into its well being science division to develop “a international leader in nutritional vitamins, minerals and nutritional supplements”.

Nestlé health and fitness science division main, Greg Behar, reported: “Nutritional vitamins and health supplements are a crucial aspect of our business enterprise and have contributed to robust progress acceleration.

“This acquisition enhances our present health and nourishment portfolio in phrases of brands and channels. It will set up Nestlé Overall health Science as the marketplace leader in mass retail, specialty retail, e-commerce and direct-to-customer in the US, while providing major prospects for geographic advancement.”

Bountiful’s athletics and lively nourishment models Pure Protein, and it really is Dr.Organic brand, are not involved in the deal – which is envisioned to close later this 12 months.

Shopper goods giant Unilever is also in the latest race to receive leading wellness brands.

It recently snapped up US supplements firm Onnit, whose solutions are aimed at bettering gut health and immunity, for an undisclosed quantity.