Pandora launches new collection, and states heading forward mined diamonds will no longer be applied in its goods


andora, the jewellery retailer which is known for its charm bracelets, has explained it will no for a longer time be working with mined diamonds.

The Copenhagen headquartered chain, whose merchandise are sold in far more than 100 countries, gave the update as it launched ‘Pandora Brilliance’, its 1st lab-developed diamond collection.

Alexander Lacik, main govt of the group which has 216 outlets in the Uk, mentioned the new goods are “as considerably a symbol of innovation and progress as they are of enduring natural beauty and stand as a testomony to our ongoing and ambitious sustainability agenda”.

The firm additional that the new collection contains rings, bangles, necklaces and earrings.

It said that heading ahead, mined diamonds will no more time be used in Pandora’s merchandise. The items start out from £250.

Pandora also currently revealed very first quarter on the internet progress soared 136%, partly offsetting disruption from store closures,

Lacik stated: “We have experienced a great start to 2021, not the very least considering that lots of of our stores have been shut. Functionality in the US and on the internet carries on to be robust, and we retain investing in building manufacturer desirability, electronic capabilities and operational excellence.”