Silk-FAW hires ex-Ferrari CEO ahead of Hongqi S9 hypercar start, world-wide growth

Silk-FAW, the joint enterprise in between Italian engineering startup Silk EV and Chinese auto big FAW Group, introduced final week that it has employed previous Ferrari CEO Amedeo Felisa.

Felisa is an automotive sector veteran who invested 26 many years of his vocation with Ferrari, exactly where he served as CEO concerning 2008 and 2016.

At Silk-FAW, Felisa will serve as a particular adviser to Silk-FAW’s senior administration workforce as the corporation prepares for a world expansion. He will specially be concerned in setting the international technique for the enterprise.

The intention of Silk-FAW is to develop a array of substantial-efficiency, high-luxurious electrical vehicles and hybrids for Hongqi, a historic Chinese luxurious auto brand owned by FAW Team. Automobiles made by Silk-FAW will be marketed underneath a new S series sub-model at Hongqi.

Amedeo Felisa

Amedeo Felisa

The initial model from the S series is the Hongqi S9 hypercar unveiled for the duration of April’s Car Shanghai 2021. It truly is a plug-in hybrid with a V-8 engine and mixed 1,400 hp. Silk-FAW is small on specifics but the corporation promises the automobile will provide -62 mph acceleration in 1.9 seconds and a prime pace of above 250 mph. There will also be more than enough battery capacity for a small electric selection.

The Hongqi S9 was made by former Volkswagen Group style and design chief Walter de Silva, who has been hired by Silk-FAW to pen versions to be marketed beneath the S series sub-brand name.

“I have always had a passion for overall performance cars and welcome the opportunity to perform with Silk-FAW to establish the up coming era of higher-effectiveness luxury automobiles,” Felisa claimed in a statement. “As we create substantial-top quality, extremely-luxurious athletics automobiles for equally the China and international marketplaces, I glimpse ahead to functioning with the entire crew.”

When Silk-FAW is however to sell any cars, Hongqi has loved quick expansion since its reboot in 2018 as China’s premier luxury car brand. In 2020 it registered a lot more than 200,000 sales from its lineup of sedans and SUVs, or about double the amount of money Jaguar marketed worldwide.