An animated video is created by applying motion effects to static images. In contrast to a live-action video, creating animations relies on replicating a realistic effect.
As you’ll see in most animated explainer videos, making one is not that hard. That said, it’s better delegated to companies specialising in the animation production process.
Whether you go DIY or ask for professional help, the steps in animated video creation remain the same:
Step 1: Pre-Production Process Research
If you’re hiring an animation production company like Dream Engine, the first thing they will do is learn more about your company and market.
After all, you’d want your animated videos to be highly appealing to your target audience.
To do this, your animators will inquire about the usual basic information, such as:
- The product or service to be featured in the story
- What makes it unique
- The target audience demographics
- Their pain points
- How your offer helps solve these problems
- The action you want your viewers to take (e.g., sign up for a newsletter, buy the offer)
- Any script idea
- Reference videos you’d like to follow or duplicate
Learning these things will help the professionals determine the best animation style for your marketing video.
Step 2: Concept and Video Script Development
After the research stage, you (or your videographer) should develop the concept. This will dictate the idea behind your explainer video, including its general thought flow.
The engaging script, of course, will cover the details of the future video. It may be conceptual, character-driven, or conversational—your choice!
All in all, you need two scripts for the animated video production process:
- Voice-over script, where the voice artist serves as a guide of the video form
- Visual description, which is the text the viewer will see in the story
As for the format, there are two options as well:
- Problem-solution approach. This starts by addressing the issues your viewers face. It’s followed by your product or service and how it may solve the current pain point. This format is recommended because it can give your audience a complete understanding of your pitch.
- Standalone story approach. This is recommended for an unknown item you plan on launching shortly. It starts by presenting your product or service and its benefits right on the get-go.
Ideally, animated videos should only take about 60-90 seconds. Considering this, the script may only need about 150 to 225 words.
Step 3: Creation of a Detailed Storyboard
The storyboarding process will give you a preview of the animated video.
This often takes the form of hand-drawn sketches, though it may be done with a computer software.
A coloured storyboard will include still images of key moments and action sequences. That way, you get the whole gist of the creative brief.
Step 4: Guide Voice Over Artist Recording
As this animation stage name suggests, it’s where you put the right voice over the video.
It often starts with a guide recording, which allows for changes in the future. After all, not all written content will sound good on the finished video.
The official voiceover will only be included once the project is almost over.
You can get this done cheaply by hiring freelance voice artists on Fiverr or Upwork.
Step 5: Background Music Recording
The producer will add sound effects and the right music track to your animated video.
Royalty-free music is often used, as it will be too expensive to use copyrighted music. But if you have some money to burn, you can always hire a music composer.
With the correct sound mixing, you can enhance the impact of your animated explainer video.
Step 6: Short Segment Animation Video Production
Before finishing the final video, your producer will send a short segment of the animated video content.
This is a crucial stage to ensure the discussed concept is being followed.
Revisions will be noted before heading to the final stage.
Step 7: Actual Animation Process
Once you’re happy with the short-segment animated explainer video, your producer will proceed to complete the scene.
This is a time-consuming process, so lots of patience is needed!
Step 8: Feedback or Changes on the Animation Video
While your video marketing team will strive to create the perfect project, there may be scenes you may want to revise along the way.
This is why producers send a rough draft of the explainer video once it’s done. That way, they can create animation additions and make changes as you deem fit.
Step 9: Delivery of the Animated Video
Once you’re 100% happy with the finished product, you will receive a link or a downloadable file of your finished product.
The animation process is a complex task, which is why it’s best left in the hands of professionals.
If you want to create invoking visuals to help promote your business, hiring animation experts like Dream Engine is the way to go.