There was a ruckus on an advertisement of Zomato Image Credit source: Twitter/@Suraj_raghu20
Online food delivery firm Zomato is once again in controversy. In fact, on June 5, on the occasion of World Environment Day, Zomato released an advertisement with the aim of promoting cleanliness and preventing food waste, but for one reason it created a ruckus. watching the controversy growhas withdrawn the ad, but people on Twitter are now demanding a boycott. The hashtag #BoycottZomato is trending top since Friday morning.
It happened that Zomato had made an advertisement about a Dalit character ‘Kachra’ from the 2001 film ‘Lagaan’, played by Aditya Lakhia. But even in the advertisement they were displayed as garbage. People did not like the same thing and they started opposing Zomato’s ad terming it as casteist.
Zomato’s advertisement, which has created a ruckus
Generally, I’m a big fan of Zomato’s marketing, mostly done in-house. But their new ad film, made for World Environment Day, made for an uncomfortable watch, at least for me – your mileage may vary. I understand the intent: to use the ‘Kachra’ character from Lagaan for his name 1/5
— Karthik 🇮🇳 (@beastoftraal)
What did Zomato say on the advertisement?
On world environment day, our intent was to spread awareness about the potential of plastic waste and benefits of recycling in a humorous way.
Unintentionally, we may have hurt the sentiments of certain communities and individuals. We have taken down the video.
— zomato (@zomato)
People said – Zomato your advertisement is casteist
Bollywood can only think of a garbage name for the working class character. The garbage of the film Lagaan is an ordinary person, he does not have any talent. One hand of garbage is handicapped, that is why the ball thrown from that hand spins, it does not have its own ability. Casteism was justified in the film.
— ganesh koshle (@ganeshkoshle1)
Listen , Your ad is racist and derogatory. Apologize and take it back. Otherwise there will be hundreds of cases against you. Ashutosh Gowariker made the first mistake that he named the Dalit character as garbage. Now you are adding salt to the burn.
— Rakshit Parmar (@Rakshit71995755)
Caste Traitor (@CasteTraitor)
Just Boycott Zomato
— Karan (@_k_rajput)
please tweet or retweet this
Listen, Your ad is racist and derogatory. Apologize and take it back.
File a case against them. These #$%£€₹ will not improve like this.
— Dilip Mandal (@Profdilipmandal)
This is not the first time that there has been a ruckus regarding an ad of Zomato. Last year, the company made an advertisement about Hrithik Roshan, in which he was seen saying that Thali ka man kiya in Ujjain, Manga liya mahakal se. The priests of Mahakal had strongly objected to this. He claimed that the sentiments of Hindus were hurt by this act of the company.