Right after information broke on Monday that Volkswagen will transform the identify of its functions in the United States from Volkswagen of America to the new name Voltswagen of The usa, the automaker came out on Tuesday and verified the transfer.
Whether or not this is a not-so-elaborate April Fools’ Working day stunt continues to be to be witnessed but for now Volkswagen, or Voltswagen we must say, is adamant the rebranding is authentic. In addition to the revised name, there will also be revised brand name tips and an up to date style and design for the automaker’s site.
In a assertion, Kimberley Gardiner, head of marketing for VW’s U.S. arm, mentioned we will see the brand name transition at all buyer touch points about the coming months.
2021 Volkswagen ID.4
The iconic VW symbol will not likely be going anyplace, but the dark blue in long run will only be employed for models with internal-combustion engines. New electric motor vehicles will function a light blue hue to differentiate them. The EVs will also aspect a “Voltswagen” script as an exterior badge.
VW’s EV press in the U.S. just lately kicked off with the 2021 ID.4 crossover, one particular of a number of prepared global designs centered on the adaptable MEB dedicated EV platform. In its place of targeting other EVs, VW statements the ID.4 will contend with mainstream gasoline crossovers like the Honda CR-V and Toyota RAV4. The initial U.S.-sector autos will be imported from Germany, but VW programs to begin local output at its Chattanooga, Tennessee, manufacturing unit in 2022.
That is portion of a greater prepare at VW’s Volkswagen Group father or mother to make 28 million EVs by 2028, encompassing 70 distinct styles throughout the German vehicle giant’s quite a few worldwide brand names. In addition to reasonably priced MEB-based styles like the ID.4, the lineup previously contains luxurious products like the Audi E-Tron and Porsche Taycan, with a Bentley EV on the way and lots of others. By the conclude of the decade, VW Team options to have a standardized platform for most electric products, and solid-point out batteries that the business believes will permit increased range and faster charging.