t’s straightforward to get carried away with the pantomime villainy of Sporting activities Direct. Sorry. I indicate “Frasers”.
For all the vomiting in pub fireplaces, brawling aggression in negotiations and occasional disregard for corporate governance, Mike Ashley runs a shockingly conservative ship, as a fund supervisor was pointing out to me only previous week.
Where other individuals force the valuations of their assets, income and revenues as aggressively as they can, he’s aged school cautious, wet-times-may well-come.
Need to shareholders stress? In all probability not.
Alternatively, they ought to be relieved their difficult-earned is getting managed by a bloke who, as a fellow big shareholder himself, is not eager on operating factors way too scorching.
It’s a very long termism which goes towards outlining why he, along with Upcoming, has emerged a clear Covid winner on the High Street.