n all-feminine led London-centered startup that provides very affordable non-public cooks to your door has netted $1.5 million (£1.09 million) in seed funding from a flurry of big-identify serial traders to gasoline its enlargement.
Introduced in late 2019 by former Barclays traders Heinin Zhang and Siddhi Mittal, the platform aims to “democratise accessibility to premium non-public chefs” so that Londoners can guide a earlier elite-only practical experience for particular occasions at house.
In the time it can take to e-book a cafe, prospects can opt for a date and bespoke menu and e-book in a vetted chef for as very little as £17 for each human being.
YHANGRY’s angel investors consist of previous Tech Nation chair Eileen Burbidge’s Passion Money, which was of the earliest backers of online lender Monzo. Other backers consist of Manufactured in Chelsea star Ollie Locke and Index Ventures associate Martin Mignot, who has invested in firms these as scooter company Chook.
Zhang and Mittal met at Barclays and their incredibly busy careers meant they missed the joys of a property-cooked meal. They desired to recapture the joys of the evening meal social gathering for the time-very poor millennial era, and present a Deliveroo-era, problem-free of charge private chef option.
Menus assortment across cuisines, can be personalised, and can even have a pop society theme, with previous menus primarily based on Netflix hit The Queen’s Gambit.
The application currently has about 130 freelance skilled chefs on its books and has served all around 7,000 Londoners. The pair will use the new capital to double the dimensions of their team by the finish of the yr, and even further create YHANGRY technological know-how and products and services across the United kingdom, before concentrating on an global rollout.
Mittal mentioned she believes Covid traits will benefit the commence-up, even with the return of dining places, as Londoners transferring to greater, extra suburban houses incentivises household-dining.
She stated obtaining the backing of the traders is “brilliant”, incorporating: “Our round was oversubscribed. We have backing from vital undertaking capitalist angels as nicely as lots of startup founders and YHANGRY shoppers who experienced seasoned the system and preferred to guidance us.”
Locke mentioned: “Finally, a system that will make reserving a personal chef as quick as ordering an Uber. When I to start with tried YHANGRY I liked the ability to develop a bespoke menu and quickly reserve a meal social gathering, leaving me free to lastly capture up with buddies and take pleasure in an extraordinary evening. I did not even have to fear about the clear-up.
“I instantly understood I had to be associated with the business. I’m delighted to be supporting Siddhi and Heinin on this journey and for extra individuals to get the possibility to appreciate this sort of an extraordinary experience in their properties.”